Tracee Ellis Ross Starts a New Hair Care Brand for Curly & Coily Textures
Tracee Ellis Ross announces that she will launch her new hair care brand, Pattern Beauty, made specifically for “curly, coily and tight textured hair.”
According to Tracee Ellis Ross, she has dreamed of starting a hair care line for 20 years and made her first pitch in 2008 after the UPN/CW series Girlfriends ended.
Ellis Ross developed the brand to fulfill an unmet need in the natural haircare movement and worked with chemists for over two years to bring the brand to life.
Pattern Beauty is for those with 3b-4c hair types, who require “more than a quarter size product.” The brand will be available online beginning Monday, September 9.